Vasan Eye Care – Leadership and Management!
Effective leadership is putting first things first. Effective management is discipline, carrying it out – Covey.
When you see Covey principles in action, especially meticulously implemented at large-scale, we have to commend!! It was time for cataract surgery for dad – while I can call myself decently educated, when it comes to medical field, I am as novice as anyone can get….rather, I get psyched by how the medical field operate – I still struggle to comprehend on the fact that doctors are also human beings and their individual skills make or break a life (not a program unlike a software engineer!!)
So, when we went to the Vasan Eye Care center in Vadapalani, Chennai – I was not expecting to see Covey in action!! Starting from the security, receptionist, ward nurse and doctors – all I saw was the focus – CARE team in action….they have analyzed the psyche of patients, the psyche of attendants and established the processes…….!!
The experience was very unique for me – while I have seen the multinational hospitals, system and process – what was unique here was the human touch to everything – while the scale of operations is much smaller compared to a huge hospital, the focus to ensure the implementation of their USP – “WE CARE” was amazing!!
Later I learnt about Dr.A.M.Arun and read through their vision, mission and values….nothing so unique for the story of a successful entrepreneur. What was unique was the business model which they implemented across this chain of hospitals.
To put it simply – a business model of a business is the one which converts the technical inputs to revenue outputs. While I look at the most generic components of a business model and see how Vasan fairs, this is how it looks
Value proposition – establishing the CARE TEAM, which also doubles up as their USP. I feel there are probably excess staff – but may be very specifically trained to do specific jobs – in an average eye clinic, I have mostly see ophthalmologist handling the sensitive testing instruments, but in Vasan I saw trained technicians doing that work – while it is a guess, I think Vasan gets to have more staff on their roles at probably low-cost as they are only trained on specific functions.
Market Segment – Vasan seems to target the upper middle class market segment – who are affluent enough to spend money, but want to ensure that there are no frills – spend enough for the necessity!! Look at the location of the hospital chains they have picked….their ambience is something which is not of a five-star status, but of a decent well-kept hospital.
Position in Value Network – Vasan probably is feeding the need for a neighbourhood eye clinic and hospital – replacing the individual eye clinics and the super-speciality huge eye hospitals. In the value chain, they are probably all over – adding value as a one time eye clinic visit, to the high-end of cosmetic eye treatments!!
Revenue generation and margins – proof is in the pudding!! they are planning their IPO!