Social media marketing
Posted by Srividya Ram
It was a casual review about the fresh face in south Indian cinema – Samanthaprabhu – during that context the latest gossip about her and her co-actor Siddarth came up.
A disclaimer here – the intent was not gossiping mindlessly about the cine actors – infact, I am actually at awe about the positive outlook of our Bollywood (tolly/kolly/etc,etc-wood) actors and their perseverance. Many a times, I draw my daily dose of positive energy from their interviews in Bangalore Times (I reserve my thoughts for another article to describe the actors intelligent interviews).
Reading their interviews is a refresher – especially after I end up getting uncomfortably desolate reading the front page of any newspaper which off late mostly highlights the terrible side of this worldly life – gender violence, politics, financial scams, major natural calamities, etc…etc….
So, when the comment on Siddarth went like this “ever since his divorce, the man is making up for lost time! Some girl is always linked up with him and it is now Samantha…”, My immediate reaction is to negate it “not really…i doubt if he is all that focussed on girls. His focus is on marketing his movies and himself and he is doing it smartly…”
To set the backdrop, my reaction was based on the fact that I follow Siddarth in twitter. It is few months since I started following him on twitter @Actor_Siddarth to understand how these actors think and till date I have not thought about unfollowing him – he keeps his tweets interesting and serves my purpose of getting that view of life from an Indian actor. His tweets consistently reinforce my belief that movie industry is a tough career choice and the current genre of actors are smart and hardworking and our Indian cinema is progressing great as an industry! I see lot of learning from these actors from the leadership and personal development perspective, which can be of interest to any person who is in the people business (ofcourse, I am referring to running a successful IT services industry!)
Siddarth understands twitter is a great media – and he uses the power of twitter well. I ended up (psycho) analysing this actor through his tweets… he projects himself as
- a guy from middle class Indian family – the friendly next door guy – his love for cricket and other sports immediately positions him in that image
- at the same time, he also weaves in the tomboy image – interest in women seems to be part of that image building exercise
- intelligent and passionate about his profession – the world of movies
- angry young man who is upset with the red tapism, political inabilities, etc – his followers gets lost in that angry young man magic image (remember the yesteryear Amitabh?) that they hardly care about what is constructive outcome of that anger
- activist who supports social causes – gender inclusivity, support of anti-piracy,
- intellect who loves intelligent people and new initiatives – be it movies or others – retweets of his movie fraternity
- networked and connected with the bigwigs of the industry
- selfless personality who supports his co-stars and wishes them in their endeavours
Overall, he weaves in that fabric which shows him as an intellect that attracts the interest of most of the internet generation – what is impressive is his subtle good marketing sense.
It is extremely essential for anyone in showbiz career to be good at self-marketing if they need to succeed and Siddharth does it well – six lakhs followers on twitter is a testimony to his skills.
From my perspective – he is one of the smartest kids on the block and to be watched – he makes money and he invests his money intelligently back in the movies- he has the right connections and projects them well – his communication skills are exemplary – the only pitfall he needs to watch is the excessive sarcasm on the happenings around him, especially when it comes to politics – if he could use his celebrity status intelligently and be a catalyst to bring in changes to political system than just being sarcastic – he really zooms up in my assessment!
Good luck, Siddarth! Think better and do well and you can be a social catalyst!
Posted on February 13, 2013, in Celebrities and tagged Bollywood, Celebrities, Kollywood, marketing, Movies, Samantha Prabu, siddarth, social media, Social Networking, Tollywood, Twitter. Bookmark the permalink. Leave a comment.